Expert Article Library
Experts and Social Media: Do's and Don'ts (Part 3 of 5)
Should Experts Join Twitter?
Twitter skyrocketed in 2009, but turning a profit has been elusive, because (unlike LinkedIn) the service is 100% free. If you don't know what Twitter's for, well, you have company.
Pro:Twitter is fun, friendly, and quick. It can easily be used by anyone from any cell phone throughout the day. ExpertPages makes some marketing use of Twitter follow us if you're on Twitter: http://www.twitter.com/expertpages.
Con: The #1 problem with Twitter is that by default, the messages that you send to anyone are open for millions of people to read. The #2 problem is that, because of this, it is considered to be fair game. Which leads to #3 problem: opposing counsel may mine that information to your detriment. #4 problem: there is no delete message for Tweets. Once sent, they stay online forever.
Summary: Don't tweet anything you wouldnt want seen around the world.