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Experts and Social Media: Do's and Don'ts (Part 2 of 5)

Should Experts Join LinkedIn?

Launched in 2003, LinkedIn currently has 53 million members. It's considered the premier social network for professionals, and is extremely popular with attorneys. If you have a LinkedIn account, join the ExpertPages LinkedIn group. The ExpertPages logo will then appear on your LinkedIn profile.

Pro: business-oriented LinkedIn lets you create a profile, then request endorsements from employers, co-workers and colleagues. Always a good thing: recommendations boost your credentials and grow connections. An added bonus by LinkedIN: if you don't consider a specific recommendation valuable, you have the final say whether it gets published (for example, exercise caution for endorsements which might pigeonhole you in a single area of expertise or a defense/plaintiff’s only expert).

Con:Increasingly likely your profile will be vented by opposing counsel who compares your LinkedIn bio with other documents, trying to surface any slight discrepancy. While we do not recommend doling out information on your resume stingily, you should be mindful that a profile with a trove of information could backfire. Too much information and you also might appear as a single-minded guy-for-hire.

Summary: LinkedIn is similar to a meeting of a professional association: you should go and bring your business cards. However, nobody expects you to provide 5-page resumes to strangers.

Continue to the next article in the Experts and Social Media: Do's and Don'ts series