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Experts and Social Media: Do's and Don'ts (Part 1 of 5)

An Introduction to Social Media for Experts

The buzz in 2009 was with social networking sites with names like LinkedIn, Twitter, Facebook. Though companies still took comfort in the traditional advertising paradigm, the most forward-looking ones stepped into the emerging social media platforms. A December 2009 survey (Center for Marketing Research at the University of Massachusetts Dartmouth) found that 91% of the companies surveyed used at least one social media tool.

Do social media networks have any value for expert witnesses? Should you get seriously “social”?

Let’s look at the numbers from the survey. Since 2007, the center tracks social media usage by the Inc. 500 - a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine. This year, 80% of the companies reported using social networking, up from 49% in 2008 and 27% in 2007. Numbers seem to indicate that social platforms are part of the online business netscape.

The survey's release came on the heels of announcements from both Microsoft's Bing! and Google on integrating Twitter feeds into their search results. Up until now, these sites had not been crawled.

What's the deal behind the social networks revolution? Put simply, they are opening up new communication options for you to market your area of expertise. You not only keep track of industry colleagues but also are exposed to other participating professionals/members who could lead you to future lucrative assignments that might not have been otherwise possible.

In the following parts of this article contain a very brief snapshot of three most popular of the social networks in 2009, and what they mean for expert witnesses. Please click below to continue.

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