Acuitas, Inc.

Acuitas, Inc.

Mark L. Zyla, CPA/ABV, CFA, ASA

One Midtown Plaza, Suite 950 1360 Peachtree Street Atlanta, GA 30309

About the Expert

Acuitas, Inc. is value and decision consulting firm that specializes in business valuation and litigation services. My particular practice focuses on valuation issues in financial reporting (particularly intellectual property and other intangible assets), and litigation consulting (both valuation and other types of damage analysis).

Areas of Expertise

  • Business Valuations
  • Intellectual Property
  • Lost Profits
  • Patents & Trademarks

Expert's Profile

Mark L. Zyla, CPA/ABV, CFA, ASA - Patents and Trade Marks Expert #28385

• Managing Director of Acuitas, Inc., an Atlanta, Georgia based consulting firm specialized in valuation and litigation support.

• Practice leader for the valuation practice specializing in the fair value measurement of intellectual property such as patents and trademarks, particularly in business combinations.

• Testifying experience in both Federal and various State courts.

• Author of various texts on valuation of intellectual property including Fair Value Measurement: Practical Guidance and Implementation published by John Wiley & Sons in 2010 and the AICPA’s course Accounting for Goodwill and Other Intangible Assets.

• Chairman of the AICPA’s Fair Value Measurement Conference committee.

• Frequent instructor on valuation topics including the AICPA’s National Business Valuation School. Also on the faculty of The Federal Judicial Center and National Judicial College teaching valuation concepts to judges.

• Vice Chairman of the Appraisal Foundation Best Practices Working Group developing the profession’s best practices in valuation of certain intangible assets, including patented technology.

Mark L. Zyla is a Managing Director of Acuitas, Inc. an Atlanta Georgia based valuation and litigation consultancy firm. Mr. Zyla has provided valuation consulting for various types of entities for the purposes of mergers and acquisitions, tax planning, corporate recapitalizations, as well as valuing various types of intellectual property and other intangible assets for many purposes. Prior to rejoining Acuitas, he was a Principal with a national business valuation and financial advisory firm. Additionally, he was formerly the practice leader for PricewaterhouseCoopers’s Corporate Finance Consulting Group for the Southeastern U.S.

Personal Achievements


  • Mr. Zyla received a BBA degree in Finance from the University of Texas at Austin and an MBA degree with a concentration in Finance from Georgia State University. He also completed the Mergers and Acquisitions Program at the Aresty Institute of The Wharton School of the University of Pennsylvania and the Valuation Program at the Graduate School of Business at Harvard University.


  • Mr. Zyla is a certified public accountant licensed in the State of Georgia.


  • Mark Zyla is a member of the American Society of Appraisers (“ASA”), the American Institute of Certified Public Accountants (“AICPA”), CFA Institute, and the Atlanta Society of Financial Analysts. He is a former member of the Business Valuations Committee of the AICPA, and a current member of the ABV Examination Committee of the AICPA. Mr. Zyla is also a member of the Business Valuation Standards Subcommittee of the ASA. He was named as Vice Chairman of The Appraisal Foundation’s Business Valuation Best Practices Working Group. He is also a member of the Atlanta Venture Forum, a professional organization of the venture capital community.


  • Mr. Zyla is author of numerous valuation texts and articles. He is author of Fair Value Measurements: Practical Guidance and Application published in 2010 by John Wiley & Sons. He is also the co- author of the AICPA courses Fair Value Accounting and author of Accounting for Goodwill and other Intangible Assets.

Listed in the Following States

Acuitas, Inc. is listed with ExpertPages in the following jurisdictions: All US Regions and States, Canada (all Provinces).