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What is a performance
tire? Who needs a performance tire? Why do I need a performance tire? These
are all questions that I am asked on a daily basis. To understand these answers,
we need to look at the history of the performance tire first and then discuss
today's tire market, both original equipment and replacement.
In the early 1980's
Goodyear Tire and Rubber Company outfitted a few high performance cars, namely
the Chevrolet Corvette, with their race inspired Gatorback tire. The tire's
roots were based in formula one racing. The tire's design was radically different
than most other passenger car tires and was an instant success with enthusiasts.
The tire featured a very low profile side wall, large tread blocks for dry traction
grip, a very stiff sidewall and a nylon cap over the steel belts to hold the
tire together at high speeds. (This nylon cap act very much like a girdle does;
it holds the insides of the tire "in" at high speeds.) The tire received a unique
sidewall rating, called a speed rating, and it was designated with a "V". This
"V" meant the tire had been safely tested in the laboratory to stay together
at speeds up to 149 mph. Thus, the modern day high performance tire was introduced
This tire was an instant
hit. It also found its way on to the rest of the eighties muscle car craze,
such as the Chevrolet Camaro IROC-Z, the Pontiac Trans-Am and the Ford Mustang.
The tires were very costly, even by today's standards. It was not uncommon for
them to cost over $200.00 each. This was an immense price for a tire considering
the average tire cost right around $45.00 at the time. Soon, other tire manufacturers
followed and began to make high performance tires like the Goodyear Gatorback.
New speed ratings followed: "H" was up to 130 mph, "S" was up to 112 mph and
so on. A few years later, the "Z" speed rated tire was introduced which was
"unlimited" or over 149 mph.
Now that we understand
the birth of high performance tires, let's take a look at how they found their
way on to almost all modern cars. Automobile manufacturers soon realized that
performance tires enhanced their vehicles in ways that had not thought of previously.
They handled better, cornered better, stopped better, steered better, were safer
during a panic stop for control and worked well with the new anti-lock brake
technology that was emerging. Quickly, every car manufacturer wanted to equip
their vehicles with high performance tires. The important point here is the
general American public was not ready for performance tires. They were used
to the big-car, slushy feeling automobiles of the 1960's and 1970's. Performance
tires made the car ride stiffer and harder. They cost a lot more and they wore
out very quickly. Asian and European automobile manufacturers stayed the course
and vehicles like BMW's and Porsche came exclusively equipped with high performance
During this time tire
manufacturers began to produce a bevy of intermediate high performance tire
known as "touring" tires. These were designed to appease the ride and wear issues
for the typical sedan owner. Within a few years, we had a whole list of high
performance tire categories: Ultra-high performance, performance, touring, cosmetic
performance, touring performance and so on.
As technology marched
on, automobile manufacturers, ever pushed by the government and other issues,
began to equip nearly everything with a performance tire. Your family mini-van
was not immune from being equipped with performance tires. The reason: They
help sell cars because of the benefits they add to the cars steering and braking,
consumers liked the look and safety agencies approved of their added benefits
The backwash to all
of this was that the unsuspecting American consumer would buy a four door family
sedan, not knowing it was equipped with high performance tires, and would receive
"sticker shock" when he went to replace his tires for the first time. Instead
of a few hundred dollars for a set of new tires, five, six, or even seven hundred
dollars for four new tires was not uncommon. This created, in my opinion, the
most often repeated statement by a tire consumer in modern history, "…but, I
am not a performance driver and my car is not a performance car." Consumers
became angry and looked for ways to decrease the cost of their tires. They tried
everything from changing to incorrect tire sizes, to lowering the speed rating
or worse yet, just simple driving on bald tires because they could not afford
Since we are
on the subject of speed rating, let's discuss those briefly, as well. First,
speed ratings are no longer called speed ratings. How they get tested still
remains the same, but there was so much negative feedback from consumers about
speed ratings and what they represented, they are now called performance ratings.
See, a car equipped with a V-rated tire will stop, handle and steer better than
a car not equipped with performance tires, even at regular driving speeds. By
changing a cars performance rated tires to a lower, (or high) will dramatically
alter the way the car drives and feels. The average sedan owner might not think
he "needs" performance tires, but he does, even at regular driving speeds. High
speed driving or racing has nothing to do with it.
truth is we are all performance drivers. Everyone benefits from performance
tires. They are safer, stop better, react quicker, steer better and stand less
of a chance blowing out on the highway. They react and work much better with
modern ABS systems and today's sensitive steering and suspension systems.
automobile manufacturers program into the onboard car's computer system critical
tire data, such as height and rolling resistance. Tires are designed as a very
intricate part of the vehicle. Much like the fender for a 2003 Buick Park Ave
is the only fender that will fit and work correctly; tires are treated with
the same care and design. What the manufacturer equipped the car with, in both
size and performance rating is what should always be put back on. Failure to
do so can result in erratic handling of the vehicle, a check engine light on
or worse yet and accident.
truth about performance tires is that every car and every driver is a performance
driver. There is no getting around it. Performance tires are here to stay and
so is the cost associated with them. The American consumer needs to understand
that tires are a critical design criteria and choice for their automobile by
the engineers that design them. They will continue to be expensive and the average
cost of all tires will continue to climb due to technology and not good old